The Mary Sue on DC’s Nielsen Survey Results

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Geek culture website The Mary Sue has a post on the results of the New 52 survey that’s well worth reading:

DC weren’t shy about telling the world they were targeting males 18-34 with the relaunch. Odd, since that was a demographic they already held. Now they’ve proved they still have them.

From the outside, it looked like business as usual and it turns out, that’s exactly what it was. So yes, sales are up for now but only because you “galvanized the traditional fanbase” and brought back a few lapsed readers.

It comes down to this, DC is working against decades of the notion that men and children are the only ones who read comics. [...] The survey proved that children aren’t even reading your comics. The relaunch was to revitalize your sales; you don’t do that by appealing to the audience you already have. You do that by extending your audience. [...] You need children and you need women if your business is to continue and thrive. End of story.

Read the full article here: DC Comics Nielsen Survey Results Are In, They Are Interesting.

DC Nielsen Survey Results make it official: New 52 reboot is a failure

The results of DC’s New 52 survey are in. The conclusion? No significant growth in readership.

  • New readers comprised just 5% of respondents
  • Less than 2% of respondents were under 18
  • 93% of respondents were male. The report on ICv2 doesn’t even mention the words “female” or “women”, reflecting DC’S dismissal of half the population as potential customers.
  • Presuming the survey didn’t permit respondents to opt out of reporting sex, female readers consisted of 7% of respondents – down from “about 8% of the readership in the last benchmarks available from two decades ago” (DC Women Kicking Ass)

The depressing but completely expected outcome of this disastrous makeover is that the same diehard (or “avid” in DC’s terms) 30-something male fans remain the overwhelming majority of readers. The much needed new readers have not materialized. DC gave this reboot their all: poured money into marketing, added digital distribution, scrapped their entire universe, reworked nearly everything, threw out popular relationships and characterizations and kicked out a ton of popular female characters in order to “start fresh”, and aggressively drove away vast swaths of untapped demographics with ready money because they weren’t the “target audience”.

The results of such this arrogant and incompetent relaunch should surprise no one. They lost female readers. New readers and readers under 18 are almost non-existent. They’re hedgy on digital sales, but even that long-overdue addition doesn’t seem to have done very well (which they actually seem pleased about). The official DC blog sums up, with no apparent shame, the pitiful result of their efforts:

The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

Time to eat crow DC.

Via DC Women Kicking Ass

Power Girl to star in “Worlds’ Finest” in May 2012

In May of 2012, DC Comics will release a “Second Wave” of titles as part of its historic DC COMICS-THE NEW 52 initiative.

DC COMICS-THE NEW 52 “Second Wave” includes:

EARTH 2 – Writer: James Robinson. Artist: Nicola Scott. The greatest heroes on a parallel Earth, the Justice Society combats threats that will set them on a collision course with other worlds.

WORLDS’ FINEST – Writer: Paul Levitz. Artists: George Perez and Kevin Maguire. Stranded on our world from a parallel reality, Huntress and Power Girl struggle to find their way back to Earth 2. Perez and Maguire will be the artists on alternating story arcs.

- DCU The Source: Introducing the “Second Wave” of DC Comics-The New 52

Last week, we announced DC COMICS-THE NEW 52 “Second Wave,” featuring six new series coming in May. In WORLDS’ FINEST, writer Paul Levitz jumps between parallel Earths, following the story of Earth 2’s Huntress and Power Girl as they struggle to find their way back home. But fans of these heroes should keep in mind that they aren’t the Huntress and Power Girl we know so well. Levitz offers some insider insights on what readers can – and can’t – expect from WORLDS’ FINEST:

“Nothing’s quite the same…the world they’re in, the rules of the game, the stakes…so Helena and Kara are facing dilemmas in WORLDS’ FINEST that are nothing like any version of either of their previous lives…

Learn the identities they used on Earth 2…watch why those change when they get here…and see the choices they face. It’s a layered puzzle, pulling on the rich history of the DC Universe…but even more on the potential for an explosively different lives in the New 52 universe…and over time, it’ll all pull together to affect the lives of so many…

As a writer, it’s a true joy to collaborate with star artists George Perez and Kevin Maguire, and to be able to design a series to fit their talents together as seamlessly as possible. And the heroines of WORLDS FINEST are simultaneously old friends (to me, as well as each other) and very new acquaintances that you want to grow closer to…if you can. They’re showing a lot of their true selves…but hiding even more.

Welcome to new worlds…and a totally new WORLDS’ FINEST.”

- DCU The Source: Writer Paul Levitz on World’s Finest

Paul Levitz spoke to Newsarama about revisiting Power Girl and Huntress in the new universe. A few items that jumped out at me:

[Worlds' Finest] will bridge the gap between the “New 52″ Earth and DC’s new version of Earth 2, bringing Power Girl and Huntress from one parallel world to another.

The story ties into the new Earth 2 title by James Robinson and Nicola Scott, which launches at the same time as Worlds’ Finest. It also stars the same character as Levitz’s Huntress mini-series.

Fans can’t help wondering…. is this the same Karen Starr who showed up in Mr. Terrific?

Was this Earth 2 Huntress the daughter of Bruce Wayne and Selina Kyle on Earth 2?

And if she was, will she meet this Earth’s Bruce Wayne in person?

We learn from Levitz that the Helena who currently appearing in his Huntress mini is not Helena Bertinelli as was implied, but actually Helena Wayne from a parallel Earth. Which is cool if she’s impersonating Earth 1′s Huntress and Bertinelli does in fact exist in the New 52, but enormously disappointing otherwise. With DC’s “no duplicates” (except for all these duplicates here and here…) rule in place, I fear the rich, complex Huntress character we’ve known for the past 22 years is, like, Oracle, no more. DC Comics: always burning bridges.

Levitz: [...] I think we got a great response to the Huntress mini-series, and I think that response was the attitude that she portrayed in those stories, and I’m hoping to be able to do that kind of level of reaction going forward.

The first scene in the first issue is basically kind of a Sex in the City moment of the two girls at lunch, at a posh place that turns out to be in Tokyo, and Helena’s busy burning her Helena Bertinelli passport and playing with a deck of five or six other passports she’s got in other names, trying to decide who she’s going to be next.

Newsarama: That name Bertinelli in there is a fun tease, but this is Helena Wayne, right?

Levitz: We will ultimately know that she’s Helena Wayne of Earth 2, but whether Bruce will know that she’s Helena Wayne, or how Bruce or Selina Kyle will come to know that and react to that, we’ll see. I’m still working out all the dramatic potential in it. Obviously, there’s enormous pent up possibility in those moments, and you want to make all that drama work. And you don’t want to do all that in issue #1, panel #1. You want to take people on an interesting ride.

It’s going to be very connected both to Earth 2 and to the New 52 Earth. In a sense, it’s the bridge book between the two. It should be a very rich, exciting experience, if we do it right.

Newsarama: Will they encounter people from Earth 2, or are they the only ones here from Earth 2?

Levitz: As far as I know, they’re the only ones here from Earth 2 so far.

Newsarama: But they do tie into what James [Robinson] is writing in the Earth 2 series?

Levitz: Oh, absolutely. They’re here because of what happens in his book. And they’re concerned in their different ways very much about what’s going on on the world they came from. Maybe Power Girl is more concerned about that part than Huntress. But each has their set of issues back there.

Newsarama: We’ve seen Karen Starr in Mr. Terrific, but only briefly. Is she like the Power Girl we’ve know in the past, before the relaunch?

Levitz: I think she’ll be a little bit different from what you’ve seen in the past. I’m building off the facts that are established about her in Mr. Terrific. I’m trying to pick up on things that happened in those issues and connect them in properly. But there’s a lot more to her story.

She’s got a very defined sense of mission about going home. She needs to get back there. She feels that world needs her there. And hopefully that will play out in a very interesting fashion.

These two gals got dumped here in a confusing and challenging circumstance, in a world that’s a lot like theirs, but not the same. And each of them has different sets of things they want to do as a result.

Karen Starr’s brief appearance in Mr. Terrific is best forgotten. Nice diplomatic answer from Levitz on that subject.

- Newsarama: Paul Levitz Explains More About WORLDS’ FINEST, EARTH 2

I honestly didn’t think we’d ever see Power Girl again. This “new” universe is shaping up to be an awful lot like the “old” pre-Crisis universe with a lot of highly selective cherry-picking from the post-Crisis era.

As I periodically check in to see how the New 52 is developing, I continue to be disappointed at seeing the same old names tasked with modernizing DC’s universe. It doesn’t excite me to try DC’s “new improved” universe when they keep going back to the same heavily used creative pool. (My god, Paul Levitz wrote Huntress and Power Girl in the 1970s. George Perez and Kevin Maguire were hot artists in the 1980s. Personally I like Maguire’s art a lot and think it holds up well today; on the other hand, Perez’ art always feels a bit dated and awkwardly out of place on current books. The writer concerns me more: couldn’t they find someone younger who could actually relate to twenty-something women in the 2010s? Someone with better references than “Sex & the City”?!)

Are you excited about Power Girl being included in the New 52? It does make things enormously simpler for her to be a universe-hopper from another parallel world who’s stuck on “our” world with her Huntress. I wouldn’t mind Power Girl being a less tragic character than the one who suffered through all that post-Crisis bullshit.

Can they really go back to pre-Crisis characters if it means burning beloved characters who bear the same name? Are creators who were around during the last reboot the right team to make those characters relevant for today? How likely is it that Levitz, Perez, and Maguire will even be working on the book six months from now?

More importantly: what will the costumes look like?

Comics Alliance wins the Best Title Award for their reaction to the news: DC Reboots the Huntress So Hard that Her Reboot Got Rebooted

DC Wants Your Opinion on the New 52

Normally companies do market research before they launch a new product, but DC has hired Nielsen to administer an online customer satisfaction survey following the New 52 launch. Hey, at least they’re doing market research.

The Beat: DC decides to do some market research — let them know how you feel

Apparently the survey is a bit tricky: many submissions received a “Unfortunately, you do not qualify for this particular survey” response according to the comments thread on The Beat. You need to have actually purchased something, and there’s no geographic location option for non-US citizens. There’s also a trick question about a title called “Nerak” designed to weed out submissions – see this comment on how to answer it.

Amanda Waller will kick your ass

DC Women Kicking Ass has a great post up on Amanda Waller.

[T]he main thing that was great about Amanda was that she looked like no else in comics. Women of color are rare enough. Women leading teams are rare enough. But a black woman in power old enough to have grown children and who was not thin like a supermodel? That was groundbreaking.

Continue reading “Amanda Waller will kick your ass” »

Robot 6 talks about Amanda Waller

It’s not on the main ComicBookResources page, but I’m glad to see the Robot 6 blog has something to say about this. Newsarama hasn’t said anything about it yet. I will be very disappointed if the bigger outlets don’t pick this up.

Robot 6: Another casualty of DC’s New 52: Amanda Waller’s weight

Until Suicide Squad #1, by Adam Glass and Federico Dallocchio, Waller was one of the few prominent heavy-set characters in superhero comics. Rarer still, her weight wasn’t used for comic relief (like, say, Etta Candy in her earliest incarnations) or somehow connected to superpowers (as with Bouncing Boy, or Marvel’s Blob or Big Bertha). In a sea of ageless and impossibly thin and tall figures, Waller stood out as a squat, middle-aged force to be reckoned with.

Now, however, “the Wall” is young and svelte, like much of the DC Universe … and flashing a bit of New 52 cleavage.

Any other major comics outlets covering this?