Women made up 23% of DC’s online readership survey (but DC thinks 7% is more accurate)
DC is having a “you can’t handle the truth!” moment. In the face of conflicting survey results, they dismissed their online survey because it revealed a much larger percentage of female readers than the in-store and digital samplings. Why does DC think 93% male / 7% female is a more accurate picture than 77% male / 23% female? Continue reading