Action Figures
DC action figures can be divided into higher quality collectors' figures released through DC Direct and sold through comics specialty stores, and cheaper mass market kids' toys produced by companies like Mattel (which won the master toy license in 2007) and sold in retail stores like Toys ‘R’ Us, Wal-Mart, Target, and K-Mart. DC Direct figures are easier to find because they are shipped to stores on predictable dates and can be ordered in by customer request.
A note on pricing: DC generally does not provide retailers with a suggested list price for action figures. The prices shown here are based on typical U.S. selling prices seen online.
